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Từ điển Oxford Advanced Learner 8th
brand



brand [brand brands branded branding] noun, verb BrE [brænd] NAmE [brænd]
noun
1. a type of product made by a particular company
Which brand of toothpaste do you use?
• (BrE) You pay less for the supermarket's own brand.
• (NAmE)You pay less for the store brand.
brand loyalty (= the tendency of customers to continue buying the same brand)
Champagne houses owe their success to brand image.
the leading brand of detergent
see also own-brand
2. a particular type or kind of sth
an unorthodox brand of humour
I don't think Bertha would appreciate your particular brand of sympathy.
3. a mark made with a piece of hot metal, especially on farm animals to show who owns them

Word Origin:
Old English brand ‘burning’, of Germanic origin; related to German Brand, also to ↑burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense 1 (early 19th cent.).

Thesaurus:
brand noun C
a leading brand of toothpaste
make • • model • • label
a brand/make/model of car
a popular/leading/major/famous/well-known brand/make/model/label

Example Bank:
Supermarkets make a lot of profit on their own brand products.
The company owes its success to brand image.
The company's core brand value is consistency in quality and service.
You pay less for the store brand.
a well-known brand of toothpaste
his particular brand of comedy
own-brand/store-brand products
the world's leading brand of vodka
Champagne houses owe their success to brand image.
His brand of sarcasm was well-known.
Our main aim is to encourage brand loyalty.
She has her own unique brand of humour.
They developed their own brand of communism.
This brand of rhythm and blues was different in several ways.
We compared our product with the leading brand of detergent.
You pay less for the supermarket's own brand.

 
verb often passive
1. to describe sb as being sth bad or unpleasant, especially unfairly
~ sb as sth They were branded as liars and cheats.
~ sb + noun/adj. The newspapers branded her a hypocrite.
2. ~ sth (with sth) to mark an animal with a ↑brand n. (3) to show who owns it
Verb forms:

Word Origin:
Old English brand ‘burning’, of Germanic origin; related to German Brand, also to ↑burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense 1 (early 19th cent.).
 

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