Tra từ marketing - Từ điển Oxford Advanced Learner 8th

mar·ket·ing [marketing marketings] BrE [ˈmɑːkɪtɪŋ] NAmE [ˈmɑːrkɪtɪŋ] noun uncountable
the activity of presenting, advertising and selling a company's products in the best possible way
•a marketing campaign
• She works in sales and marketing.
• Persuasion is one of the most valuable skills in marketing.
see also ↑direct marketing
Derived Word: ↑marketer

Collocations:
Business
Running a business
buy/acquire/own/sell a company/firm/franchise
set up/establish/ start/start up/launch a business/company
run/operate a business/company/franchise
head/run a firm/department/team
make/secure/win/block a deal
expand/grow/build the business
boost/increase investment/spending/sales/turnover/earnings/exports/trade
increase/expand production/output/sales
boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
achieve/maintain/sustain growth/profitability
cut/reduce/bring down/lower/slash costs/prices
announce/impose/make cuts/cutbacks
Sales and marketing
break into/enter/capture/dominate the market
gain/grab/take/win/boost/lose market share
find/build/create a market for sth
start/launch an advertising/a marketing campaign
develop/launch/promote a product/website
create/generate demand for your product
attract/get/retain/help customers/clients
drive/generate/boost/increase demand/sales
beat/keep ahead of/out-think/outperform the competition
meet/reach/exceed/miss sales targets
Finance
draw up/set/present/agree/approve a budget
keep to/balance/cut/reduce/slash the budget
be/come in below/under/over/within budget
generate income/revenue/profit/funds/business
fund/finance a campaign/a venture/an expansion/spending/a deficit
provide/raise/allocate capital/funds
attract/encourage investment/investors
recover/recoup costs/losses/an investment
get/obtain/offer sb/grant sb credit/a loan
apply for/raise/secure/arrange/provide finance
Failure
lose business/trade/customers/sales/revenue
accumulate/accrue/incur/run up debts
suffer/sustain enormous/heavy/serious losses
face cuts/a deficit/redundancy/bankruptcy
file for/ (NAmE) enter/avoid/escape bankruptcy
(BrE) go into administration/liquidation
liquidate/wind up a company
survive/weather a recession/downturn
propose/seek/block/oppose a merger
launch/make/accept/defeat a takeover bid

Example Bank:
•Everyone will tell you their product is best but this is just marketing hype.
•She works in marketing.
•The company has done some effective marketing of the new model.
•The film was a flop, despite a big marketing blitz.
•We could get more sales through better marketing.
•We don't have a huge marketing budget and rely on word-of-mouth.
•He works in sales and marketing.