above the fold

Từ điển Oxford Advanced Learner 8th

aˌbove/beˌlow the ˈfold idiom
in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page
•Your ad will be placed above the fold for prominent exposure.
•The images all appeared below the fold.
compare ↑above-the-fold, ↑below-the-fold
Main entry: ↑fold_idiom