Tra từ sale - Từ điển Oxford Advanced Learner 8th

sale [sale sales] BrE [seɪl] NAmE [seɪl] noun
1. uncountable, countable an act or the process of selling sth
•regulations governing the sale of alcoholic beverages
• I haven't made a sale all week.
• She gets 10% commission on each sale.
2. salesplural the number of items sold
• Retail sales fell in November by 10%.
• Export sales were up by 32% last year.
•the sales figures for May
•a sales drive/campaign (= a special effort to sell more)
3. salesuncountable (also ˈsales department countable)the part of a company that deals with selling its products
•a sales and marketing director
•She works in sales/in the sales department.
• The Weldon Group has a 6 000 strong sales force.
4. countable an occasion when a shop/store sells its goods at a lower price than usual
• The sale starts next week.
•the January sales
• I bought a coat in the sales.
•sale prices
5. countable an occasion when goods are sold, especially an ↑auction
•a contemporary art sale
see also ↑car boot sale, ↑garage sale, ↑jumble sale
Idioms: ↑for sale ▪ ↑on sale ▪ ↑sale or return

Word Origin:
late Old English sala, from Old Norse sala, of Germanic origin; related to ↑sell.

Collocations:
Business
Running a business
buy/acquire/own/sell a company/firm/franchise
set up/establish/ start/start up/launch a business/company
run/operate a business/company/franchise
head/run a firm/department/team
make/secure/win/block a deal
expand/grow/build the business
boost/increase investment/spending/sales/turnover/earnings/exports/trade
increase/expand production/output/sales
boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
achieve/maintain/sustain growth/profitability
cut/reduce/bring down/lower/slash costs/prices
announce/impose/make cuts/cutbacks
Sales and marketing
break into/enter/capture/dominate the market
gain/grab/take/win/boost/lose market share
find/build/create a market for sth
start/launch an advertising/a marketing campaign
develop/launch/promote a product/website
create/generate demand for your product
attract/get/retain/help customers/clients
drive/generate/boost/increase demand/sales
beat/keep ahead of/out-think/outperform the competition
meet/reach/exceed/miss sales targets
Finance
draw up/set/present/agree/approve a budget
keep to/balance/cut/reduce/slash the budget
be/come in below/under/over/within budget
generate income/revenue/profit/funds/business
fund/finance a campaign/a venture/an expansion/spending/a deficit
provide/raise/allocate capital/funds
attract/encourage investment/investors
recover/recoup costs/losses/an investment
get/obtain/offer sb/grant sb credit/a loan
apply for/raise/secure/arrange/provide finance
Failure
lose business/trade/customers/sales/revenue
accumulate/accrue/incur/run up debts
suffer/sustain enormous/heavy/serious losses
face cuts/a deficit/redundancy/bankruptcy
file for/ (NAmE) enter/avoid/escape bankruptcy
(BrE) go into administration/liquidation
liquidate/wind up a company
survive/weather a recession/downturn
propose/seek/block/oppose a merger
launch/make/accept/defeat a takeover bid

Example Bank:
•All proceeds from the sale of the book will go to charity.
•Closing the sale means that you ask the buyer to say yes or no.
•Direct sales, by mail order, were up by 15%.
•Drugs were on open sale in the club.
•High-street sales have fallen for the fifth consecutive month.
•I bought it at the winter sales.
•I got these shoes in the Bloomingdales sale.
•I see their house is for sale.
•I see they've put their house up for sale.
•I work in sales.
•If we don't close this sale, we're out of business.
•It sells for $50 plus sales tax and shipping.
•Low interest rates pushed sales to a record in 2006.
•Lower consumer confidence could hurt PC sales.
•North American sales account for 40% of the worldwide market.
•Sales failed to reach 10 000 units.
•Sales of VCRs have plummeted.
•Sales of ice cream are up because of the hot weather.
•The advertising campaign generated massive sales.
•The bake sale made $358 for cancer research.
•The car manufacturer was forced to shed jobs following a dramatic sales slump.
•The company reported strong sales for May.
•The conditions of sale were posted up around the auction room.
•The high volume of sales makes the low pricing policy profitable.
•The land has come up for sale again.
•The new stamps are now on sale at main post offices.
•The novels are delivered to newspaper shops and other outlets on a sale or return basis.
•The novels are delivered to outlets on a sale or return basis.
•The price is low to ensure a quick sale.
•The sale of paintings totalled £250 000.
•The sale of the house fell through when the buyer pulled out.
•a major sale of paintings
•an aggressive sales pitch from the company rep
•promotional posters shown at the point of sale
•sales amounting to over £4 million
•the illegal sale of alcohol
•the massive sale of foreign currency reserves
•to maximize the sale proceeds