Tra từ advertising - Từ điển Oxford Advanced Learner 8th

ad·ver·tis·ing BrE [ˈædvətaɪzɪŋ] NAmE [ˈædvərtaɪzɪŋ] noun uncountable
the activity and industry of advertising things to people on television, in newspapers, on the Internet, etc
• A good advertising campaign will increase our sales.
• Cigarette advertising has been banned.
•radio/TV advertising
•Val works for an advertising agency (= a company that designs advertisements).
•a career in advertising

Culture:
advertising [advertising]
Most companies in Britain and the US have to work hard to promote and market their goods in order to sell them. Political parties, charities and other organizations also use advertising. Many pages in newspapers and magazines are filled with advertisements (also called ads or, in Britain, adverts), companies advertise on the Internet and there are also advertisements, usually called commercials, on radio and television.
Advertisements in newspapers and magazines are expensive and only the largest companies can afford to advertise their products in this way. Many organizations, however, use newspapers to advertise jobs and these are generally grouped together in the jobs section. Small companies, such as travel agents, advertise in the classified ads columns, where each advertisement consists of a few lines of text only. Shops and businesses, and individuals wanting to buy or sell second-hand household goods, advertise in local papers.
The wealthiest companies buy advertising time on television. Famous actors or singers sometimes endorse a particular product by appearing in advertisements for it. Some advertising slogans are known by everyone, e.g. ‘Have a break – have a Kit Kat.’ Some advertisements are like very brief episodes of a story. Tobacco advertising is now banned on radio and television in Britain and the US. Advertisers have no influence over the people who make programmes, even if they help pay for them through sponsorship although there is an increasing amount of product placement, where firms pay for their products to be shown in films or television programmes. In the US some commercials are national, others are shown only in a particular area. National commercials are often fun to watch, but local ones have the reputation of being badly made. Some products are sold on smaller channels by an infomercial, a commercial that lasts half an hour or more and tries to look like an entertainment programme.
Other ways of advertising include displaying large posters on hoardings or billboards by the side of roads. Flyers (= small posters) advertising local events or special offers are given to people in the street. Restaurants advertise in theatre programmes, and shops advertise in their own magazines or on their shopping trolleys (AmE carts). Many companies advertise on the Internet.
The biggest US ad agencies have offices in New York on ↑Madison Avenue, so Madison Avenue has come to mean the advertising industry. In Britain, the advertising industry is controlled by the ↑Advertising Standards Authority and ↑Ofcom. All advertisements must be ‘legal, decent, honest and truthful’. In the US the ↑Federal Communications Commission makes rules about advertising. Television and radio stations are required to do some public service announcements (= commercials that give information to the community) free of charge.
There are many forms of advertising on the Internet. Just as firms send junk mail to people who have not asked for it, emails are used to advertise products and services. Unwanted emails are called spam. On Internet pages advertisers use banner ads (= advertisements across the top of bottom of a page), pop-ups (= pages that open in front of the page you are looking at) and links to their own websites to attract customers. Advertisements are also sent to mobile/cellphones.
Many people are against advertising, partly because it adds to the cost of a product. People also say that the influence of advertising is too great, and that children especially want every product they see advertised. On the other hand, many people buy American newspapers on Sundays only because they advertise special offers and contain coupons (= pieces of paper enabling people to buy products at a reduced price).

Example Bank:
•She's hoping to make a career in advertising.